Research

Thematic Focus Areas

• Donor behavior and motivational dynamics

• Values, meaning, and impact within organizations

• Communication and engagement strategies

Where Research Meets Strategy

Drawing on my academic research background, I synthesize validated comparative data from similar sectors and cultural contexts to develop tailored fundraising strategies, communication formats, and event architectures.

Research-driven insights allow to identify cross-sector patterns, success factors, and underlying psychological mechanisms — and to translate them into strategies specifically adapted to your organization.

Publications & International Conferences

Together with outstanding research collaborators, we regularly publish in leading peer-reviewed academic journals and present our work at major international conferences.

• Straus, E., Korunka, C., & Mühl, A. (2026).
  Personalentwicklung in der digitalen und flexiblen Arbeitswelt (Bd. 47). Hogrefe Verlag.

• Straus, E., Van den Broeck, A., Edwards, J. R., & Korunka, C. (2025)
  Money or Charity: Is It Irrelevant What Employees Strive for as Long as They Fit the Organization’s Values?
  Journal of Organizational Behavior

• Straus, E., Unsworth, K. L., & Korunka, C. (2025)
  Descriptive norms, personal values and organizational support: How to increase pro-environmental behavior
  Journal of Environment and Behavior

• Straus, E., Uhlig, L., Kühnel, J., & Korunka, C. (2022)
  Remote workers’ well-being, engagement and productivity
  International Journal of Human Resource Management

Additional publications in collaboration with:

• Deloitte (Studien zu Hybrid Work & Arbeitswandel)

• Waxmann Verlag (Materialistische oder Altruistische Motive? - Wie sollten Unternehmensziele formuliert werden, S. 127)

• WISO – Wirtschafts- und Sozialpolitik (Folgen der Corona Krise)
  

Selected Publications

Selected Conferences & Invited Talks

• Academy of Management (AOM) – Boston, Seattle (USA)

• Future Talk, Verband der Privatkrankenanstalten Österreich - Salzburg, Austria

• European Association of Work & Organizational Psychology (EAWOP) – Katowice (Poland)

• International Conferences on Work & Organizational Psychology – Germany

• Cognitive & Behavioral Neuroscience Conferences – Vienna, Austria

• European Academy of Occupational Health Psychology – Bordeaux (France)

Get in touch

Have questions or ready to boost your fundraising? Reach out today.